Description
The perfumer and chemist Dr. Giovanni Di Massimo, the founder of “I Profumi di Firenze” uncovered in 1966 the secret recipes of the perfumes used by princess Caterina de Medici.
From the recipes commissioned by princess Caterina de Medici, Dr. Di Massimo chose the best one, giving it life again with the same natural fragrances.
The other fragrances belonging to the Collection “I Profumi di Firenze” have been reproduced on the basis of the old formulas of de Medici Family, or have been created by Dr. Di Massimo himself. The first laboratory and shop was founded in 1970, located in Florence—Piazza della Signoria.
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